This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.
CONTENTS:
1. Al Gore Rhythms (the powerhouse of our database)
2. Revised Web Site Coming - We Would Value Your Input
3. Grandma Luge Made Olympic History
4. There Aren't Enough CMO's
AL GORE RHYTHMS - THE POWERHOUSE OF OUR DATABASE
He might claim he invented them, but my IT folks tell me algorithms have been around
well before Al laid claim to the Internet and all parts connected to same. However,
that doesn't mean our own Al Gore Rhythms aren't important or powerful.
The weekend of February 11th, we made some heavy-duty upgrades to the attributes of our
agency search engine and the complicated, decisive algorithms that drive it.
Until we made those changes, your selection that showed us you were looking for an
advertising agency (versus pr firm, direct marketing, sales promotion, media buying
firm, etc.) was informational only. It was the actual services you sought (like public
relations, media buying, brand equity development) that generally dictated the type of
firm that surfaced. Now, when you select ad agency, only those firms that have declared
their Primary SIC to be Advertising Agency will be found. Same goes for PR firm, direct
marketing firm, etc. We've encouraged all our registsred agencies to make sure they're
calling their firms what they think you will call them!
At the same time, we expanded and enhanced our Geographic selection options in
advance of expanding our International operations, so if you have an International
search, the system is much more selective.
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UK & Europe 
Other
