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over-night shipments they send can inundate and distract you. That adds days and it adds dollars.

4. You lose key players. If the search team isn't organized and in agreement as to selection procedures, it can result in executive departures. It's not uncommon to see a key marketing executive walk out as the new agency walks in. And there's no measuring the impact of exits like that on corporate morale.

5. Industry press infers your search is poorly managed. Public corporations are beholden to stockholders. An ill-run search can put the client at legal risk, giving rise to litigation for prejudicial practices.

If you run up the numbers, you can see that a poorly orchestrated or protracted agency search could cost more than the benefits derived from a great new agency.

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Search and Find:
Advertising and marketing experts... 

Identify and Invite:
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If You're An Agency, Be Sought by: Manufacturers, retailers and service providers in need of marketing programs that work...

Sincerely,

Charles G. Meyst, Chairman/CEO

Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA