Client Newsletters

Client Search News - March 7, 2003

This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.

CONTENTS: 

1. The Pain of Change, 
    Or, It Doesn't Always Have to Hurt
2. How Do You Address ROI Measurement?
3. How Do You Define ROAI?

THE PAIN OF CHANGE - OR, IT DOESN'T ALWAYS HAVE TO HURT

A friend of mine with a small business is always complaining about his part-time accountant/bookkeeper. My friend says he arrives once each week; shuffles in, eyes downcast, always with some minor medical malady, always marginally pessimistic. He seldom volunteers ways to improve things, and he's always experiencing some minor crisis.

So I've asked time and again - why don't you find another bookkeeper? He tells me he tried ONCE, interviewed TWO candidates, but neither lit a flame.

For what? "To get someone who can make a difference, help move you ahead" - I volunteered. "Someone to take charge, make accounting a "profit center", an area of excitement, corporate vision and decision."

I'm not an advocate of change for the sake of change, but we often hear from clients that they too are terribly unhappy with their agency (or pr firm). Some even concluded that the agency is incapable of doing that which they originally were hired to do. It's more than a failed promise they say, more like fraudulent representation. So why haven't they changed? Because they too decided the task outweighed the benefits.

If you find yourself in a situation in ANY WAY like this, please understand that our agencyfinder process will be a pleasant and worthwhile experience, and the difference will make the difference. If you want to speak with some folks (references), call me even before you begin a search.