Client Newsletters

Client Search News - May 4, 2006

This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.

CONTENTS:

1.  Free Agency Search Handbook Now 
     Available
2.  Technology Marches On; Man Doesn't
3.  PowerPoint Disasters, Natural and 
     Manmade
4.  Free Air Travel Awarded to 
     Food Marketing Institute
5.  Client Retains Consultant to Locate 
     Same-City Agencies
6.  You Are What You Are - Is It Obvious 
     to The Prospect?
7.  Confessions of an Agency; Clients Ask 
     Us Why?

A great philosopher once remarked - "an optimist is one who explains HOW TO using HOW NOT TO examples." I must be an optimist... you're invited to comment on this rather philosophical Flash Report.

FREE AGENCY SEARCH HANDBOOK NOW AVAILABLE

Managing your own agency review (ad, pr or otherwise) used to be a challenge for many. But today, with a service like ours to identify and invite virtually perfect candidates, almost anyone can do it. To add the final touch, we've just announced a Free handbook entitled "The Complete Guide to Managing Your Own Agency Review." Yours for the asking at bpi@agencyfinder.com

Our handbook comes complete with "Client Search Criteria", your custom outline revealing precisely what your firm requires. "After They've Been Invited" is a simple step-by-step guide that explains in layman terms what to do and how to do it, including initial due- diligence telephone interviews, what and when to request in agency brochures and relevant samples, when to execute non-disclosure agreements, when to visit semi- finalists and when they visit you. For the all-important final presentations, you choose from "Presentation Instructions" and "Competitive Pricing Evaluations", two invaluable tools to compare and contrast candidates. Keep your review team on the same page with score cards for agency materials, agency site visits and final presentations.

It's easy, and almost anyone can do it - that wants to.