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destinations without cost. Why free? Because each of the destinations chips in to
cover expenses; they want visitors coming to their cities to spend money. Turns out
that was a tease. Yours truly then explained: if you need to travel to a new marketing
partner (ad agency, pr firm, sales promotion firm) you can actually do so for free on
AgencyFinder. Why free? Because the agencies have chipped in to cover your
expenses, because they want you coming to them to spend your marketing
dollars! Nice crowd, nice people. A very influential organization!
CLIENT RETAINS CONSULTANT TO LOCATE SAME-CITY AGENCIES
A recent AgencyFinder client is headquartered in Austin, TX. They specifically asked
for Austin agencies only. I hadn't been to Austin in years, and suggested they consult
the Yellow Pages (thinking it was still a rather small Capital-of-Texas city). We're not
adverse to helping any client, but I wasn't sure we could do much. Well surprise,
surprise - we had 12 agencies right there in Austin, not just any agencies, but
agencies that met their specs. Driving from San Antonio to Dallas last week,
I saw first-hand that Austin is no longer a sleepy Texas town.
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YOU ARE WHAT YOU ARE - IS IT OBVIOUS TO THE PROSPECT?
I had a great visit to Targetbase, one of our registered agencies in Dallas, TX. For
those who might not know, Targetbase is an Omnicom shop specializing in database
marketing. What they do, they do well. But they, like so many firms today, are one of
those best-kept secrets that clients don't always know they need, so they aren't
initially looking for them. To address that, they wisely combine a formal outreach
and relationship development model with our inbound service.
Their example does raise the question though - if an agency or pr firm is offering a
proprietary service or something not readily apparent to the casual observer, how
do they get the attention they need and deserve? After managing almost 7,000
client searches, we're in a position to observe that most clients do not articulate
their needs as well as agencies articulate their capabilities.
CONFESSIONS OF AN AGENCY; CLIENTS ASK US WHY?
Registered agencies pay an annual fee to be in our database. Clients always search
for free, and know that the agency sponsorships makes that possible. Our fees are
published on the website for all to see.
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