Client Newsletters

The Agencyfinder.com survey was sent to over 4,000 of 9,500 previously registered marketing directors and business decision makers who have used the online matchmaking service in the past seven years.

The survey identifies key issues of concern to those contemplating and hiring advertising agencies and public relations firms. Of those participating in the survey, nearly one- third of them reported their intent to hire a new or additional marketing services agency in the next twelve months.

NEW BUSINESS E-MAIL SECRETS OF THE RICH & FAMOUS:

Rich and famous is stretching it, but we wanted to address some obvious but repeated errors many folks make when sending mission-critical e-mails. If you see yourself in any of the mentions below, make changes so you don't lose important business opportunities.

As you probably know, we're dependent almost entirely on the Internet to bring us our client registrations and searches, and agency registrations, so we can't allow spam filters or the like to screen for us. This Monday (6/7/044), I combed my way through 3,343 e-mails that accumulated over the weekend, starting late Friday

until early Monday morning. You can count the legitimate messages on two or three hands, but each was worth the manual review. On weekdays, that count for us is typically over 1,000.

That brings me to the "rules:" (e-mail to prospects or others that aren't familiar with you)

2. NEVER leave the subject blank
3. ALWAYS include your firm's name as part of the subject line
4. ALWAYS include some portion of your name and firm name in the sender address
5. DON'T use an AOL address if you also have an business address
6. Study your junk e-mail to learn what to avoid and what NOT to do!
7. Use "Return Receipt" and "Priority" features in your e-mail program
8. Carbon others using the BCC option - not CC.

AGENCIES DECRY NEW BUSINESS INVESTMENTS:

Ad agencies and PR firms are constantly investment-spending for the sake of new business development. Even when an agency is