Client Newsletters

Client Search News - July 24, 2003

This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.

CONTENTS: 

1. Why Purchasing Stalks Marketing for 
    Agency Control
2. An Agency Secret Weapon - Read All About It
3. South Africa (Far South Africa) Calling
4. An Olympic Athlete Update

WHY PURCHASING STALKS MARKETING FOR AGENCY CONTROL

You might recall; if not you can check, but back in our February newsletter w ran a piece entitled "Procurement Departments and Ad Agencies." Our interest had been piqued, first by the increasing volume of searches by or involving purchasing (procurement) folk, and then at the January 23rd ANA Agency Relationship Forum at the New York Plaza. We saw what n one else was reporting - the real threat to those holding the marketing reins on the client-side if they didn’t recognize and deal with that sea change. Our Press Release follows. We

commissioned a Special Executive Report to examine those issues at: http://www.agencyfinder.com/Special-Executive-Report.pdf and posted it at our URL as well.

"Reasons for Purchasing's Rise in Agency Reviews Cited in Agencyfinder Report."

Agencyfinder releases executive report defining issues surrounding the increase of procurement department activity in ad agency and PR account reviews.

July 7, 2003 - Richmond, VA - Agencyfinder, the most comprehensive advertising & pr agency search/selection system on the Internet, released its first Special Executive Report today entitled "Why Purchasing Stalks Marketing for Agency Control." The report identifies several key issues surrounding the growing influence of purchasing departments on the agency selection process and provides some insights as to how agencies and clients can adapt.

Agencyfinder's founder, Chuck Meyst, explains why the company went to the effort of researching and publishing on this topic: "Late last Fall, we started to see a fundamental change in who was using our service from the client side. Since that time (over the last 9 months), we've seen a