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JUST WHAT "WERE" THEY THINKING?
When this was written, we were in the final stages of a review for a client that
manufactures and distributes an "energy drink." They're in the nation's Top 5 and spend
about $20 million a year on advertising. They came to AgencyFinder to find and hire a
public relations firm based on an estimated budget of $500,000. Their desires were
rather simple - they wanted media relations ultimately to reach a series of specific
consumer vertical markets. Nothing fancy or cutting edge; more meat and potatoes if you
please. The client website is quite nice and touts the fact that the product is
available in Wal-Mart, K-Mart, CVS, Walgreens to name just a few. The website also
carries product photography. At the onset, we were tempted to "buy it & try it" but it
wasn't a pressing matter for our role in the process. But we have since - good stuff!
Following our advocacy, the client traveled to New York from their mid-west headquarters
and met with candidates there. In one such meeting, the client (party of four) sat with
a major pr firm (party of four). As the meeting began, the client opened an attaché and
took out some product. One wag with the agency remarked - "Oh, that's what it looks
like!" You could have heard a pin drop...
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FALL CLEARANCE BUT GOING FAST - GREAT AGENCIES
Talk about seasonality. The agency business (advertising, public relations, you name it)
is as seasonal as any retail operation. They get and take a reprieve during the short
summer months, (including half or full days off on Fridays), but come Labor Day,
it's back to warp speed.
If you feel it's time to talk to an agency; even just to consider the options, let me
suggest you register now to get started. Begin first with our Demo option (you
can see how it works but no specific input is required), to do so click here:
http://www.agencyfinder.com/1-advertiser/client-demosearch.shtml
When you're ready to officially begin, click and enter using the link at the top
of this e-mail. Or call to talk - 804-346-1812.
SOME AGENCY ESSAYS ARE POWERFUL - CHECK THIS ONE
We review and approve all agency essays (new or revisions) so we get some pretty
interesting submissions. Here's one that hit a home run, so we asked for permission
to share it. Thanks to Mason, Inc. in Bethany, CT. Charlie Mason, CEO. This is the
agency's submission for the essay "Culture."
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