Client Newsletters

Here are our Guiding Principles as communicated to employees:

Creativity is everybody's job.
We're in the business of generating fresh thinking. That's not a one department responsibility. Be an idea geyser, no matter what your title or department.

Bias for action.
Get things done. Be proactive. No one should have to hold your hand or tell you what to do. It's your responsibility to make something good happen.

No white lies!
Nothing good ever comes from even the smallest form of misrepresentation. Tell the truth.always.

Respect.
Treat everyone with respect. Being nice to clients, demonstrates intelligence. Being nice to subordinates and suppliers, shows who you really are.

Run to trouble.
Problems seldom disappear on their own. The sooner you face them, the sooner you can find a solution.

Surprising level of service.
Every decent agency provides good service. Constantly look for ways to go beyond good to demonstrate that extra level of commitment.

It's not Monopoly money.
It's the real thing. So use some of that creativity to do the job better, and save money at the same time.

Communicate.
We are not just in the communications business. We are also in the business of communicating. To clients. To suppliers. To each other.

For the love of it.
That's why you're in this crazy business. And it's why you thrive on long hours and insane pressures. Because you can use your brain. And you're never bored. And it's fun.

Amen and Hooray! (The Editor)

Sincerely,

Charles G. Meyst, Chairman/CEO

Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA