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We came into existence to fight the empty excess, the insulting, the boring, the lying, the
fear-mongering and ugliness of advertising itself.
Trying to change the world for the better is difficult, but nothing is more worth attempting.
Clearly, we are not for everyone.
ESSAY: Creative
We laugh at agencies who claim a branded, "proprietary" process. Agencies routinely treat clients
and the human beings they wish to persuade like utter fools and idiots. Our "process" feels more
like the best lovemaking.
We seek and demand:
trust,
intimacy,
friendship,
understanding,
passion
and long-term loyalty.
(And like much of the best lovemaking, it can happen in a heightened,somewhat intoxicated state where
often we can't remember who did what, but only that it was "amazing.")
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Our process is highly amorphous, messy and challenging--not for everyone.
Profile: Culture
No politics.
No fiefdoms.
No personal space for us.
Utter dedicated spaces for clients.
Think a university, not an elementary school
or cubical ranch.
Human potential is maximized.
Collaboration is higher than you may be
comfortable with.
Advertising itself is seen as a sore on
our lives that needs healing.
No lying.
No fake laughter.
Take your shoes off, flop onto a sofa.
Think, dream and fly with us.
ESSAY: Relations
Client/agency relationships here?
We want absolute lovemaking, based on trust, friendship, passion and commitment to one another.
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