Client Newsletters

Client Search News - October 19, 2006

This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.

CONTENTS:

1. Efficient, Low Cost Methods for 
    Introducing Clients & Qualified Agencies
2. Topic - Industry Search Consultants - 
    Your Input is Invited
3. Client Testimony & an Enlightening Agency 
    Essay
4. Client Board of Advisors; You're Invited
5. When is a Lead Not a Lead?
6. Tis the Season Already

EFFICIENT, LOW COST METHODS FOR INTRODUCING CLIENTS & QUALIFIED AGENCIES

If there is every indication your company needs professional outside marketing help, and assuming you're an educated, informed, fairly talented marketing type, there's no reason why you shouldn't embark on a search for the perfect ad agency or pr firm (assuming you have none yet, or came to the conclusion you have the wrong

marketing partner). The front end workup is a bit arduous no matter how you tackle it; but the back end can be great fun, and quite educational at that.

The front end is essentially identifying the who, what, when, where and why of what you're looking for, and then identifying firms that posses those qualities. Finding a large handful to interview in the 30,000 universe that claim to be "agencies" is the biggest challenge. There are many who may offer to help with that for a fee, but if you're the "hands-on" type, then you should enjoy our process, particularly because our service costs you nothing. Beyond that, we'll help and guide you; we'll outline every step and even furnish you a map - "The Complete Guide to Managing Your Own Agency Review." Take advantage of our 10 years and more than 7,000 such events. That front- end can be done in a few days. And the whole process can wrap in 60 days thereafter. Visit www.agencyfinder.com for details.

TOPIC - INDUSTRY SEARCH CONSULTANTS - YOUR INPUT IS INVITED

In our last agency newsletter, we asked "Would you be interested in an article or white paper that tells the "whole truth and nothing but" about search consultants? Adweek and AdAge do bits