Client Newsletters

and pieces, but the one area they never address is - who is paying what, to whom, when, under what circumstances, and just what do search consultants get paid, and just what do they really do? (to earn those fees). And finally, who runs a clean ship, and who is conflicted? Would you vote for such an expose?" The consensus was Yes. If you've had any experience and want to share, please do so. At this stage, we're collecting resource information, and would speak with you before anything gets published. Address it to me: chuck@agencyfinder.com

CLIENT TESTIMONY & AN ENLIGHTENING AGENCY ESSAY

Testimonials are the bane of many ad campaigns. We don't solicit them, and I personally feel that one after another is boring and suspect. This one though seems to cover what tends to concern most clients. Enjoy.

"I can tell you that using agencyfinder.com turned out to be much more than finding an ad agency. It streamlined the process, for sure, and by placing our needs only in front of candidates with the best overall fit for our company it eliminated the hours and headaches involved in false starts. Beyond that, though, the process you laid out was the genesis for discussions that clearly defined our direction

and made the choices far easier, because it established tangible benchmarks to gauge the capabilities of each agency against our objectives. Without that, it would be difficult, as every agency in your database was very competent and knowledgeable. I can't thank you enough."

Michael Zepponi, Agri-Com Capital, Red Bluff, CA

Our agencies write essays to share their thoughts in seven topic areas (we could publish a book!) but I selected to share this one that offers great advice for everyone.

Essay Topic - Culture
(from our friends at BuderEngel & Friends, San Francisco, CA)

INSPIRE.
Be accountable.
Share ideas.
Accept ideas.
Build on each other's ideas.
Help each other.
Particularly when you're not asked to.
Embrace change.
INSPIRE.
Demand more of yourself first;
then of others.
Listen.
Try something different.
Converse more.
E-mail less.
Listen some more.
Challenge everything.
Enjoy each other.
Respect each other.
Listen some more.
INSPIRE.
Respect those for
whom we create
our work.
Enjoy your craft.
Be open.
Listen some more.
Commit.
Make something
better than it was.
Make yourself better
than you were.
Have fun.
INSPIRE.