Client Newsletters

CLIENT BOARD OF ADVISORS - YOU'RE INVITED

We're starting to assemble clients who would like to be part of our Client Board of Advisors. It's a chance to contribute to the industry and the match-making process. If you'd like to join, drop me a note: chuck@agencyfinder.com Find a description at: http://www.agencyfinder.com/client-board-of-advisors.shtml

WHEN IS A LEAD NOT A LEAD?

In our last agency newsletter we also posted this: "Agencies that get our invitations frequently thank us for the "lead." But we're looking for a better word. Leads come in various forms, but in the sales sense, a lead is the suggestion (based on some degree of fact) that a prospect may be interested or looking for a particular good or service. But the typical lead is not pre-qualified, tested, perfected, validated or consulted in depth. Our invitations are far more than leads. When the agencies were invited to pitch Wal-Mart, did they thank the consultant for the "lead?" I don't think so. The industry needs a new word - any thoughts?"

We received some interesting suggestions, but the winner for the moment is... "Introductions." Thanks to Walter Ohlman of Penny/Ohlmann/Neiman, Inc. in Columbus, OH. Walter points out the obvious.

Nobody "introduces" someone unless they are willing to endorse, to refer, to affirm. Our's are NOT leads; they are Introductions. Referrals, recommendations, acknowledgements, affirmations. And so it is...

TIS THE SEASON ALREADY

If you're thinking you want to speak with some agency candidates, it's absolutely TIME to do that. Agencies get wrapped around themselves as Thanksgiving approaches, and this year, you can add elections, North Korea and whatever else to the equation. So I say - Get Cracking! Log in and start searching.

Sincerely,

Charles G. Meyst, Chairman/CEO

Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA