Client Newsletters

Client Search News - December 9, 2004

This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.

CONTENTS: Year-End Wrap-up

1. It's A First - Jaguar Narrows Review 
    for Search Consultant!
2. The Whole Truth & Nothing But the Truth
3. Clients Share Their Innermost Secrets
4. The Agency Tour - "A Simple How To"
5. Spam Filters That Work
6. Pardon the Outspoken Plug!
7. When They Get Polled  @ Agencyfinder.com
8. A Burst of Activity - Our Search Counter
9. The College of Sales & Marketing

IT'S A FIRST - JAGUAR NARROWS REVIEW FOR SEARCH CONSULTANT!

The day finally arrived! Headline story in Ad Age for December 2, 2004 was the story out of Detroit indicating that Ford Motor Co.'s Jaguar Cars in Coventry, UK had narrowed its search for a consultant to conduct it's estimated $150 Million global account review. Three contenders were named. No longer is

one consultant the de facto choice, and no longer will a client select without imposing the same constraints on the consultants that are later imposed on agencies.

Will we ultimately see Federal guidelines for agency searches?

THE WHOLE TRUTH & NOTHING BUT THE TRUTH

Last week we had occasion to visit an agency's web site. We do often when an agency registers to see if their data entry agrees with what is posted at their web site. In many cases, after we check out the site, we're able to make suggestions for additional agency claims - and those additions will increase the agency's chances of being found and subsequently invited. We're happy when we can help that way.

On the flip side, it's not unusual to find an agency claiming memberships that aren't true. That agency last week claimed AAAA and BMA membership, but neither was the case. Maybe it's a "once-upon-a-time" thing, or blame it on the Webmaster. But that's the kind of claim, particularly when found to be untrue, that sends clients ballistic.