Client Newsletters

That’s right, 20 years and five Olympics. At 52, Anne Abernathy makes history as the oldest woman to ever compete in the Winter Olympics. That’s why she’s known as “Grandma Luge.”

But this year has been hard for Anne. The run up to the games this time have been particularly difficult. A crash earlier this season nearly ended Anne’s Olympic journey early. Now her sled is in the shop for repairs and time on the runs is getting harder to come by. The real challenge, though, has been and continues to be money.

Anne’s officially a citizen of the U.S. Virgin Islands (her dad was in the military). For this Olympics, Anne IS the U.S. Virgin Islands Olympic Team. Unlike US athletes, Anne receives virtually no funding from her country, and for these 20 years, has had to make “funding” as important as training.

Now, with her hard-fought but partial sponsor contributions exhausted, with most of her savings depleted, credit cards maxed out and every other asset she has pledged, Grandma Luge is only months away from the Olympics' opening ceremonies. But those are months she can’t afford.

And that’s why I’m writing to you today.

We’ve been helping Anne from time to time, but haven’t yet identified a client to step up and benefit from a six-month contract with an endorser/spokesperson of Anne’s caliber. That’s right, for a price of only $35,000, a client, OR an agency that wants to practice what it preaches, can engage Anne from now through June of 2006.

There are a few conditions on the sponsorship (there always are when you deal with the International Olympic Committee), but the essence of the opportunity is that you or your agency could be the sole sponsor - not only of an Olympic athlete, but an entire Olympic Team, and virtually guaranteed to bask in the media attention Grandma has always garnered - for just $35,000. These links will give you a glimpse of what Anne is all about:

A recent article: http://new.onepaper.com/stthomasvi/?v=d&i=&s=News:Local&p=1105688268
Anne's web site: http://www.grandmaluge.com/index.htm
Anne's Page at Red Hat: http://www.redhatsociety.com/luge.html (over 1 million members)
PBS Promo with Anne: http://www.boomerstv.com/introvideo_wmv.html