Client/Agency Relationship for Agency
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The Key to Successful Client / Agency Relationships

The main component in a successful client/agency relationship is trust
and confidence. The account team must perform at a level where clients
can put their faith in the agency and the work. We need to be a support
group to the client as well as an advisor.

Accountability is key. Clients look to agencies that provide results
not excuses. Performance is judged by developing creative and media
strategies that result in successful advertising campaigns. And client
success comes from working with an agency which strives to provide
successful case histories that prove advertising works (see related
case histories). The average length of most client/agency relationships
is 2-3 years. The average length of our client retention is 4-5 years
which can be attributed to the type of results-oriented relationship we
build with clients and the successes we share.