Media Operations/Capabilities for Agency 03-1012157-279
Agency has formed strategic partnerships with 2-3 media buying planning
firms locally. These firms bring different strengths and specialties to
the table, giving the agency flexibility to hire the firm most
compatible for the assignment. We have a firm that specializes in
national trade and consumer print media as well as network television.
Another firms that specializes in spot television and radio planning
and buying. The agency does handle all trafficing of broadcast and
print and coordinates closely with the media firm with whom they
contract.