Media Operations/Capabilities for Agency
03-1012205-588

Media is about creating and seizing the moment of "aperture"-- the
moment when the target audience is most inclined to be receptive.
Receptivity is based upon user behavior and relevant context.
It takes both the medium and the message working together to
exploit "aperture." The greater the "aperture"--the higher the
effectiveness.

We plan and place print, electronic, and interactive media, consumer
and trade. The majority of consumer media is placed on a local and
regional level. We place trade media nationally and globally. We have
experience with bi-lingual (Spanish speaking) markets.

However, we do not rely solely on our in-house media services to meet
every customer need. The diversity of today's market, cultures,
channels and media sources demands a more scalable solution. Our portal
partner management approach matches the worldwide supply of media
resource to each client's unique situation, allowing us to scale
resources quickly up or down, without adding to fixed costs. We recruit
and manage resource so clients don't pay for more than they need.