Creative Development Process for Agency
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Hmmm. Is it 2 parts information, 4 parts inspiration? Or 3 parts
information, 3 parts ingenuity and a dash of intrigue? In fact, there’s
no precise formula for successful creative. But it always begins with
one basic principle: Thou Shalt Not Wing It.

Our process is guided by the EB Method, a time-tested approach that
leads us to the single idea that illuminates a brand and communicates
its value in a compelling way. We start with the conviction that your
audience has a brain. Then we simply take the truth about your brand
and make it the star of your story.

Noise and clutter don’t sell products. Ideas do. And a great idea
doesn’t muscle its way into a consumer’s mind. It merely presents
itself as a gift—like a wide-eyed puppy with a single purpose: to win
the hearts and minds of your audience.

Your audience is hardwired to tune you out. So, we look for ways to let
the puppy do its stuff. Through it all, you'll be asked to participate.
You'll be challenged. And in the end, though you may scratch your head
and wonder how we did it, you’ll never wonder why.