We have had outstanding success doing marketing for a number of our
clients, many of whom were in businesses where we had no previous
experience:
•Such as the golf course market. Our campaigns for two golf courses
generated thousands and thousands of responses from brief newspaper
campaigns alone. We had never worked with a golf course company before.
•Such as the candy market. We took a candy company that sold their
products cheaply in cellophane bags in local grocery stores, tested the
product (which was excellent) renamed the product, redesigned the
packaging, increased the price and helped them enter the gourmet
market. They are now manufacturing at capacity and are selling in
gourmet shops, via gourmet catalogs, Disney World, etc. We had never
worked with a candy company before.
•Such as the outlet mall business. We produced an advertising
campaign for an ailing outlet mall that increased their business by 32%
over the previous year, when other malls in the area increased their
sales by only 13%. We had never worked with an outlet mall before.
Imagine how well we do in areas where we have lots of experience!