Creative Development Process for Agency
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To do what we do, we answer these nine questions:

1) What's your challenge?

2) What's going on?

3) What do people think of you? (current perception)

4) What should they think? (desired perception)

5) What are you, really? (positioning)

6) What will you tell them to change their perception? (promise)

7) How will you speak? (brand personality)

8) What's your rallying cry? (tagline)

9) How does it look to the world? (the work)

We answer hundreds of other questions along the way. You answer some.
We answer most. By talking to your staff, your salespeople, your
competitors, your customers.

When we have to, we call on cultural anthropologists for help.

The answers lead to a single, rock-solid, easy-to-understand and
unassailable positioning for your brand. It eliminates guesswork.
Minimizes subjectivity.

And when we're all done. We ask one more question.

How'd it do? So we can make the work even better.