Creative Development Process for Agency
03-1012353-447

Our creative philosophy is simple: Make it creative. Keep it strategic.

Every creative product we develop is infused with a strong sense of
strategic direction. It begins with the Creative Brief, which
outlines a project’s objective, strategy, tactics and deliverables, and
a Project Initiation meeting. Each Project Initiation meeting not only
includes the creative and account teams, but our strategic team as
well. During this meeting all key strategic information is outlined for
the creative team, who then proceeds to develop creative concepts.
Before presenting ideas to the client, an internal agency review is
conducted in which various creative, account and strategic staff
members rigorously critique and narrow down the creative concepts to
three to five ideas. After they have met with agency approval, the
creative team will then make a formal presentation to the client.

We understand that our creative product has to be strategic. Otherwise,
what we create is just another print ad, brochure or television
commercial. Creative gets their attention. But strategic creative is
truly what sells.