Creative Development Process for Agency
03-1012364-407

Creativity is not a learned skill. It's a matter of un-learning.
Un-learning the linear path, the stagnant, the staid, the boring.

Creativity is not one crazed man in a darkened room watching the pixies
fly by, it's a team process. Different eyes see different worlds. Find
the common ground...exploit the common ground.

Creativity must have purpose, direction and focus.

The process?
Our creative process is really quite simple. The Account Rep delivers
the information, the demographics, the clients ideas, and we work
within those parameters. We argue, banter, snipe, hurl insults, giggle,
chuckle and furrow brows. Within 2-5 days we come up with a great award
winning idea. We work together, as a team. There are no superstars,
there are no egos, we just want to do our part to help make the client
successful.

Creativity is the only thing that sets us apart. Anybody with a few
dollars or a credit card can buy a computer, a printer and a sign to
hang on the door. But it's the software that counts; not on the
machine, but in the head.