Media Operations/Capabilities for Agency
03-1012364-407

This agency has experience in all facets of media. We feel that it
would be impossible to make a sweeping statement about what media is
best without first knowing the facts. Specifically, who is the target
audience? What kind of information are we trying to get out? What is
the budget? All of these and more are important factors in deciding on
a media plan. In short, we want to get our clints the most "bang for
the buck".

Ideally, we like to use all of the different media tools (CD ROM,
video, print, internet, etc.) to support each other. The idea being
that it does a company no good to have, for instance, a web site if
nobody knows about it, or a video, or print material, etc. Your print
should inspire people to look at your website, your website should
inspire people to order your video, your video ought to encourage
people to look at your CD ROM, etc.

All should have the same theme, and all should pique the viewer to find
out more about your company. If you have their interest, you have a
chance.