Case Study for Agency
03-1012364-407

A major international manufacturer selling to OEMs was unhappy with the
quality of their lead generation from their trade press print
advertising. This was determined through our discussions with their
manufacturers representatives, who were not following up aggresively on
leads generated by these sources.

We developed and implemented a data-based lead generation and
pre-qualification program that:

Identified design engineers by the new and upcoming projects they
were working on.
Gathered infromation on the project's size, timing and specifications.
Set the stage for manufacturers representatives to suggest our
client's specific solutions to their design needs.

Lead-to sale conversion ratios with the data-based program is over 50%
higher then the same conversion with the print-generated leads.