Media Operations/Capabilities for Agency
03-1012365-506

Once overall advertising/marketing objectives are defined and media
budgets are established, our media buying resources enable us to place
the most cost-effective and efficient media buys on behalf of our
clients.

The SmartPlus media buying system we employ is the most advanced media
buying software on the market. With it, we are able to integrate radio
and television rating information into a reach-frequency model which
allows us to view different combinations of Arbitron and AC Neilson
ratings by station, demographic and daypart. The addition of the
PrintPlus module enables us to project the impact of print on the buy.

Utilizing our full resources we are capable of determining the best
media mix to get bottom-line reach and frequency results. Our post-buy
analysis compares estimated ratings to actual delivery and can be used
as a negotiating tool for future buys or media make goods.