Case Study for Agency
03-1012376-730

A health maintenance organization was maintaining only a level
membership -- a three-year dilemma. Name recognition was small.
Solution required research; name change; repositioning; enhancement of
provider network; sales training; and acquisition of new corporate
accounts. Results? Name recognition rose dramatically. Membership
doubled in three years.

A plumbing supplies manufacturer decided to aggressively pursue
consumer sales. Launch plans required new products, new packaging, new
positioning, acquisition of sales organizations and distribution; sales
literature; and point-of-sale materials. Today, company sells more than
2,000 packaged products to more than 20,000 stores in the U.S., Canada,
and Mexico. Number one in their marketplace.

Good teamwork. Positive results.