Media Operations/Capabilities for Agency
03-1012395-418

As creative and strategy specialists, and as a small firm, we prefer
to consult with an outside media-buying firm to provide the most
effective recommendations for clients. We enjoy an excellent
relationship with Western International Media, the largest
media-buying company in the U.S.

We believe that this choice allows us to provide clients with the
latest intelligence on increasing segmentation of audiences, and to
make the most cost-effective recommendations from the increasing
variety of ever-changing media options. We believe this promotes
originality in developing buying strategies. For instance, when Thule
Car Rack Systems retained us as their AOR, they had been devoting most
of their media budget to print publications whose readers were
already users extremely familiar with the product. We recommended an
outdoor campaign in specific targeted markets to expand awareness of
the product outside the traditional enthusiast audience. The client
reported immediate results in increased inquiries and sales.