Media Operations/Capabilities for Agency
03-1013211-289

Our media department is a full service operation, offering all aspects
of media management, from strategic planning through negotiation,
implementation, and stewardship. Our department is a results-oriented
team of 60 marketing-based professionals who view media as an
integrated function, with a media-strategist orientation in plannig,
and a media-specialist approach to execution.

We have complete in-house planning and buying capabilities. In 2002, we
oversaw over 400MM in broadcast spending (national and spot). Most of
our buyers have more than 20 years in the business. They are skilled
negotiators who exercise the utmost oversight of client budgets.
Plans are developed by senior media strategists and individualized by
account-specific planners. These planners interact with, and have
access to, specialists in each media form. Their combined expertise
leads to plans which help achieve specific marketing and sales
objectives.

Monioring and post-buys are critical to our clients, and as a result,
we use the foremost software and tracking/reporting systems in the
world. We maintain a policy of full disclosure with all of our clients,
and we disclose the specifics of all buy schedules, attendant costs,
and post-buy performance on an ongoing basis.