Media Operations/Capabilities for Agency
03-1013246-710

Our firm's media planning and buying partner is the largest direct
response media services company in the world with billings of 450
million. Their 150 professionals offer expertise not only in media
research, planning, buying and analytics, but also in direct response
strategy. Their direct response expertise encompasses the full range of
media channels, including DRTV, the Internet, print, out-of-home,
direct mail and radio. In the U.S., their DRTV billings represent a
full 35% of total industry DRTV dollars, according to Competitive Media
Reporting.

Their clients include many leading direct response marketers, such
as American Express, DeVry University, Gateway, Johnson & Johnson and
Verizon.

As the 1 direct response media services company, they have the
market knowledge and clout to help clients get the lowest possible
rates, regardless of the medium. But their true differentiation
really lies in the company’s motto: “Identify. Deliver.” Their mission
is to deliver the best ROI from media expenditures.