Creative Development Process for Agency
03-1013264-912

We believe that the communication continuum begins with creating
emotional feelings towards the brand and that once those feelings are
created they must be reinforced by rational thinking. In retail, this
is especially important, in that we strive to create both transcational
as well as relational messaging simultaneously.

We start with an understanding of people. As far as we've been able
observe, people are predicable. Maslow, Pavlov, Jung, Freud and Joseph
Campbell did a pretty good job of nailing what makes people tick...the
archetypes they relate to...the needs they want satisfied...their
emotional anchors that we can link associative memories to. We combine
the study of classic mythology, psychology, brain chemistry and
behavioral sciences to understand the consumer. Then we create work
that acts like a mirror that your customers can see themselves in
combined with messaging that creates a sense of urgency and rational
food for thought that helps to explain their emotion.

Our work has been featured in USA TODAY, The Wall Street Journal,
Creativity, AdAge, Adweek, Graphis, PRINT and on CNN, FOX News, and
MSNBC.

We have received creative recognition from the Clios, One Show, The
London International Festivals,New York Festival, The United Nations,
The Retail Advertising & Marketing Association, National ADDY's,
American Advertising Federation Best of Shows, and other industry and
category awards.