We are committed to following a path that can lead to becoming a cult
brand. In 2005, the author of The Power of Cult Branding joined the
agency to continue his study and teaching of how and why consumers
embrace brands.
The agency is also slated to publish two other books this year. One
book to be released this summer is entitled Why We Talk, an in depth
study of word-of-mouth. The other, scheduled for a November release is
entitled What Has to Die, a book on transformational marketing.
The agency has a Learning Center in Orlando, Florida for the
benefit of clients and staffers alike. Because of our retail heritage
we also operate our own digial audio and video editing facilities which
give us more production leverage and flexibility.