Case Study for Agency
03-1013304-136

Situation: PeopleSupport was transitioning to a new business model:
from focus on CRM software to outsourced customer care. They needed to
build the general customer care division and launch new collections
division: STC

Marketing Challenge: Convince companies who have been "burned"
outsourcing in India that PeopleSupport approach (including call
centers in Philippines) provides best of all worlds

Application of Solutions: Reality-Based strategy development included
interviews with different customer sectors to identify issues, drivers,
"pain". Developed integrated sales support programs based on
positioning strategy: website, brochures, advertising, videos, trade
show booth

Results: sales up 30%. Company recently went public on strength of
growth track record.