One Last Word for Agency
03-1013441-192

Good advertising is advertising that does the job. We strive for great
advertising.

The difference being, great advertising does a better job. It exceeds
goals, sets trends, and is timeless. Great advertising makes companies
and makes history. Creating great adverting is a tradition set by our
people even before our agency was formed.

For eleven years, one our founders was was co-creative director at a
major global agency where he was responsible for the history-making
Xerox advertising during their halcyon days. The Hall Of Fame Xerox
"Monks" campaign (It's a miracle!)is among his credits. Working with
our executive creative director, other noteworthy campaigns they
produced include Amtrak's "We've been working on the railroad."
"America is getting into training." and "See America at see level."
Frigidaire, "Here today. Here Tomorrow." and AIG "Let us take the
risks." Beauty and fashion campaigns include Lancome. "From sensible to
sensational" and the restaging of Charles of the Ritz "Fact not
Fiction."

All of these campaigns were inspired by the same "Hot Button" research
we use today. Great advertising can only be achieved by a great
advertising agency. And great clients. We are fortunate to have both.