Media Operations/Capabilities for Agency
03-1013489-004

Disdaining formulas and "one size fits all" approaches, our philosophy
of media buying can be best summarized as "client driven."

Researching and extrapolating the objectives of each promotion based on
criteria like budget, audience, response rate needed and more, we put
our considerable energy and experience to work to bring you
"customized" media buys that are both economical and efficient.

Areas of particular placement experience and expertise for our agency
include microzoned newspaper insert programs (targeted to paying
subscribers by zip code), targeted broadcast buying (station to
station, program by program), sophisticated direct mail programs
(business and consumer) and alternative media (including package insert
programs, marriage mail programs, coops, ridealongs, etc.).

Strategic industry alliances that our agency has carved out over our
15-plus years in the business offer you something more...substantial
savings. Our past success and volume means abundant savings for you
today and in the days to come.