Creative Development Process for Agency
03-1013507-400

We call it our SEVEN STEPS TO SUCCESS. It works across "all" creative
disciplines. Assumes product and pricing will stand up to competition.

1. Develop appropriate creative strategy based on targeted objective(s)
and requisite research.
2. Develop appropriate audience profile based on research, competition.
3. Choose appropriate media delivery vehicle to reach target audience.
4. Choose creative format e.g. :60's vs. 30's, page vs. small space
etc.
5. Find "symbolic" reference to product that is unique and memorable.
6. Involve target with educational and entertaining information.
7. Provide incentivization, reward or other response mechanism.