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Firm Strengths for Agency
03-1013507-400

1. Combining Brand Image with Direct Response mechanisms have resulted
in superior levels of ad responses, leads and sales with average cost
per call over the past two years at under 20 dollars for TV and an
average conversion rate between 8% and 13% while magazines average
around 3 dollars and 50 cents per response and inserts about 10 dollars
per response.

2. Consumer direct marketing and...

3. Business-to-Business Direct Marketing effectively change consumer
behavior via involving, educational and entertaining "dimensional"
mailings which average 7.4% and 30% response respectively over 10
years.

4. Superior results in Consumer Promotion Marketing via mixed media,
in-store, in-mail and events supported by numerous case histories.

5. Unlike most agencies, we develop and administer employee and trade
incentive programs which we believe are often the overlooked solution
to sales problems or opportunities. product sales problems histories.

6. Our success developing Employee and trade incentive programs truly
excellent results (case studies available).

7. Our business is helping our clients sell their products or services
and often the solution can be found by incentivizing employees or
trade.


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