When we talk of a track record of superior results, we can directly
show that over 10 years we have case histories to support that 90% or
more of our campaigns or projects have been very or extremely
successful. Why?
1.Our disciplined approach "feeds" and focuses our creative thinking.
2.Our clients trust us based on past performance.
3.We use research effectively but not as a crutch.
4.We are driven to maintain our high standard of account/creative
service without sacrificing employee longevity/morale.
5.Our team is as talented as others but will do what will work best for
the client and product even if it means more work intensive involvement
on a daily basis and that's why we believe in integrating any viable
below-the-line marketing discipline with advertising to help our
clients succeed. Our reputation and existence depend on this
commitment.
6.Finally, over the years and currently we are retained by clients for
all our services or just on a "Chinese" menu basis. The reason: a lot
of agencies don't do or do well some of the things we do like promotion
marketing, direct (consumer or business-to-business) marketing or sales
incentive programs. We accept this and have always had cordial working
relationships with these agencies. While we prefer to manage a client's
future, we also recognize our strenghs and the client tendency today
for agency specialists and are open to helping in any way possible.