Firm Strengths for Agency
03-1013516-841

We have several relevant cores strengths that can help any client build
its brand.

Partnership Culture
We believe that "Great Partnerships = Great Work, and great work drives
results." That is our operating philosophy. Great partnerships take
time and evolve out of honest dialog, valuing creative instinct and
strong results.

Action-Oriented Style
We have over two decades of retail experience across a broad
cross-section of categories for brands as diverse as Target, Mervyn’s,
US Bank, L.L.Bean, Staples, E TRADE, Powertel (T-Mobile), Payless
Shoes, and others. We understand the competitive challenge of retail at
a gut level ... the need to brand over time and sell overnight. The
agency will bring a decisive, action-oriented style to getting results.

Proven Integrated Skills and Process
We have the strategic skills, business understanding and process
discipline to unify a brand’s communications program across all points
of customer contact, from traditional brand and promotional
advertising, through web, direct, distribution channels, and at retail.
The agency knows how to pull individual disciplines together around a
strategic blueprint. Nearly 40% of our gross revenue comes from
non-traditional marketing services, so while many agencies talk about
creative integration, we have done it effectively for over a decade.

If you already have a successful relationship with a partner in another
marketing discipline, we’ll commit ourselves to working with them. Or
if the challenge is so specialized or the scale of the assignment
suggests you need more arms and legs, then our experts will act as
practice leaders and access help within Omnicom or beyond (and frankly
it doesn’t get much better beyond).

Creativity
M|W has a national creative reputation that has been built over several
decades with many types of clients and creative challenges. Our
creative department has won numerous national awards for effectiveness
in the marketplace, as well as for sheer creativity within individual
categories. They are a strong, highly strategic group of experienced
individuals who are open, genuine and results-oriented.