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Client/Agency
Relationship for Agency 03-1013660-019
Our goal is to become the agency of choice for clients who believe that
building their brand and building market share should go hand in hand.
We strive to create an environment in which we can best create ideas
that give our clients an unfair market advantage.
Clients and agencies often wrestle with the dual challenge of building
brand preference while driving immediate results. From working with a
wide range of complex categories, including automotive, technology,
wireless phones and retail, we’ve found you can do both if your
strategy is designed around your clients’ business model.
That’s why, for Sprint, we’ve used field offices across the country to
respond immediately to changes in the marketplace. Our programs are
designed around local market conditions, the messaging tailored to
competitive pressures that might be different in another market. We
shaped thousands of ads, promotions and events for Sprint each year,
and we lead the category in brand preference, purchase consideration
and new subscribers.
Our vision is to be an agency with boutique-quality ideas and global
execution.
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