Media Operations/Capabilities for Agency
03-1013660-019

Last year we unbundled our media arm and rolled a significant portion
of it into Starcom, a sister agency within the Publicis family. This
strategic move gave us an immediate partnership with one of the best,
and biggest media agencies in the business and enabled us to focus and
invest in other aspects of our integrated offering.

Most important, our partnership with Starcom is structured in a manner
that enables the type of collaboration needed in today’s marketing
environment. We embedded Starcom employees into our connections
planning group, we share clients (Beringer, Univision and WellPoint),
we share the same philosophies and a process that starts with the brand
idea and puts media ideation at the center, not the beginning or end of
the process. The result is a more media-agnostic approach with contact
points that don’t just carry the brand idea but dimensionalize it.

In addition, since the conversion of our media arm into Starcom, we’ve
been able to focus our talent acquisition and investment on data
analytics, direct response and interactive, significantly bolstering
our expertise and offering, which is, hopefully apparent.