Agency Mission/Vision/Philosophy for Agency
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Independent thinking since 1986.

It started with two guys from Chicago. Two guys at the peak of their
careers who dared to jump off the corporate ladder to follow a dream.

They envisioned a different kind of advertising agency. A place where
the usual rules would not apply. Where people would actually be
encouraged to think for themselves, unencumbered by any corporate
formulas and edicts.

Here convention has been replaced by something more powerful—
independence. In fact, we’ve grown to become one of the largest
independent agencies in America.

To this day, we answer only to our clients and to ourselves. We are
neither dependent on a large conglomerate nor limited by one.

Thinking outside the mega-conglomerate box.

When you’re not boxed in by stockholders, by the home office, or
by the status quo, something unusual happens. It’s called freedom.

In other words, ideas aren’t squelched by corporate layers. And sparks
aren’t put out by overbearing review boards.

Here every associate at every level in every job is empowered to
think for themselves. To envision “what if” instead of “what was.”

It’s all about the freedom to break out of the mold. The freedom to
find unexpected solutions. Or, in the words of our company credo, “The
freedom to find a better way.”