Media Operations/Capabilities for Agency
03-1013887-482

There's no golden bullseye that works for every client, and there is no
medium that guarantees success if it is used first, last or at all.

Every business or product deserves a unique media strategy. We seek
that distinct approach using both our own media planning and buying
resources, and the global research capabilities of our strategic
partner, an international media company.

Innovative and aggressive, our planners and buyers expand clients'
budgets through clever planning (recommendations are research-based),
tough negotiating (we continuously push our media vendors for the best
price) and market visibility (we only buy on a local basis and our door
is always open).

We believe the best media plans are research-based, goal driven and
flexible.

We define buying efficiency as both price and value. We start with
aggressive planning costs and guarantee delivery of TRP goals. Our
buyers are market specialists, assigned to markets, not clients, who
develop in-depth knowledge of stations, personalities and special
opportunities. This helps us deliver substantial stretch in the form of
promotions, better spot placement, franchise print positioning and
bonus spots.

Buys are constantly tracked. Benchmarks are put in place early in the
process and ensure that we deliver with every schedule.