Agency Mission/Vision/Philosophy for Agency
03-1014421-034

"The Client Isn't Stupid." Most clients have a pretty clear idea of the
problem they want the agency to solve. Then the agency goes and
complicates matters.

We hear it time and time again from clients who are moving their
accounts to our agency: "Our last agency didn't listen to us."If we had
to choose the most important thing we've learned in more than 30 years
in business, it's that clients are pretty darned smart about their own
businesses. They know their products. They know their customers. And
they know what they want their advertising agency to do is communicate
the advantages of their products and services as clearly, directly, and
inexpensively as possible to the marketplace. So why do so many
agencies proceed to complicate the task at hand? We'd have to guess
that there's money to be made in hiring layers of account managers and
assistants to turn simple problems into complex ones. And there must be
substantial profits to be earned in commissioning expensive research
just to find out what is painfully obvious.

Our business has been built around a simple, direct approach to solving
problems -- an approach that seems to be working beautifully for our
clients. We listen to our clients. And then we do what they need done.
To do it any other way seems ridiculously complicated to us.