Creative Development Process for Agency
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We have a distinct process that includes:

a. Discovery (core customers, competition, distribution, price points,
margins)

b. Goals (strategies, segmentation, objectives, budgets, time lines)

c. Platform (brand essence, promises, claims, color, character, look,
feel)

d. Qualitative (feedback on platforms from consumers, trade, retail,
targeted customers)

e. Creative (brand essence, visual, challenge)

f. Quantitative (testing of creative against target audiences)

g. Launch (execute, sell-in, promote, sell-through)