Media Operations/Capabilities for Agency
03-1014789-948

We use all media effectively. Our buyers are tough negotiators, yet
fair and honest in their dealings with the media. Good relationships
with the media are important. They can lead to a lot of value-added
exposure and free promotional consideration that can make the
difference between success and failure, expecially in retail
situations. At the end of a schedule, we perform a post-buy analysis to
make sure that every radio and television station performed at the
expected cost per point levels.