Client/Agency
Relationship for Agency 03-1014792-740
As mentioned above, our management philosophy is Total Access. This
really reflects our core beliefs about the Client/Agency relationship;
we view Job One as client service. We are here to serve you, to help
you grow your business through innovative communications programs.
Our ideal relationship is one based on complete and honest
communication--open doors beween Client and Agency. We encourage this
type of relationship right from the start through our Open Doors
strategy process. We strongly urge every new client to attend an
initial brainstorming session at our agency. This helps get the ball
rolling on positioning and provides a quick learn-up on the business.
What's more, it forms the foundation for openly sharing ideas in a
relaxed and non-confrontational manner. A quote from the Director of
Marketing at Culligan (our client) has the following to say: "Your
agency cares about our brand almost as much as we do. During the past
13 years, you have taken it and nurtured it into one of our most
important assets, if not the most important one." Caring and nurturing
people and brands--that's how we work.