Media Operations/Capabilities for Agency
03-1014792-740

We have a full-service buying and planning group on staff. We also have
a unique media approach-Affinity Media Planning-which grew out of the
realities pressuring media decisions today. The splintering of media
audiences and the explosion of media choices have created a bewildering
climate of clutter--causing consumers to filter information through
their own personal portfolio of interests and habits. Affinity Media
Planning recognizes this dynamic, and uses in-depth research to go
beyond typical demographic data to identify core affinities. We then
select media that best connects with those interests. In this way, we
are only buying the most valuable TRP's--impressions where the medium
selected becomes part and parcel of the message.