Creative Development Process for Agency
03-1014794-279

Our best practices methodology means we will find the opportunities in
your market and create campaigns that take advantage of every one.
Program steps are:

1. Comprehensive discovery — uncovering current marketplace,
competition, sales channels, customer and product information.

2. Strategic analysis and planning — based on the above data,
development of an innovative strategy aimed at success.

3. Focused messaging — identifying WHO we are talking to, WHAT they
currently believe and WHAT we want them to believe.

4. Communication/Media planning — weighing all the factors in order to
reach the right person, at the right time, at the right cost.

5. Copy and design — based on the research and planning, our creative
teams collaborate to develop the ideal marriage of unique visual and
verbal concepts, on-target yet far off the beaten path.

6. With account team and client approvals in hand, digital production
takes over, developing finished creative with national caliber polish
and effectiveness.