Media Operations/Capabilities for Agency 03-1014801-224
We are the 2nd largest independent media buying agency in the country.
What smart companies need today is a creative media agency. One that
believes the way to beat competition is not to outspend them, but to
outmaneuver them. Like inventing and running one-second commercials
(yes, we did that for Master Lock). Or placing billboards in the
competition's parking lot (that was Sportmart). Or asking the media for
a little something extra after price negotiating is done (that's how we
got our Moen commercials into theaters for the opening week of "Harry
Potter.")
We do all this by making media part of the strategic planning process.
We deal in practically every medium. And our staff has experience
working on the biggest media clients in the land. So, if you really
want to compare CPM's or Costs per Point, we'd be happy to do that. We
win most of them. But before you make sure your dollars are spent
efficiently, make sure they're spent creatively. We do.